We only feature products that do something genuinely different: a new material, a new method, verifiable safety or a real step forward for animals and the environment. There is enough of everything else.
Transparency: links marked with an asterisk (*) are affiliate links. If you buy through them, Canovia receives a commission, and the price stays the same for you. The selection is editorial; commissions do not decide what appears here. Learn more
Food
Protein, rethought
Where the protein in the bowl comes from is one of the big questions for the future of pet food. Two approaches show how it can be done differently.
Food · PioneerNot yet mass-market
Meatly
Cultivated chicken for pet food, London
Meatly is the first company in the world to bring cultivated meat for pet food to market: in February 2025, "Chick Bites" by the brand THE PACK went on sale in a limited run at Pets at Home in London. The meat is grown from cells, without slaughtering an animal.
Good to know: In 2026, Meatly raised £10.4 million to build a pilot facility with 20,000-litre vessels in London. There is still some way to go before it becomes everyday food in the bowl.
Here, insects provide the protein instead of beef or chicken. The British brand Yora uses the larvae of the black soldier fly (Hermetia illucens), and BugBell offers a full product line with insect protein for dogs. Both see it as a protein source that is new to dogs and uses fewer resources.
Good to know: The manufacturers also recommend their food for sensitive dogs. If your dog has intolerances, any change of diet should still be agreed with your vet.
There is endless gear for dogs. We only included what makes a verifiable difference.
Gear · Car safety5 stars CPS
Sleepypod Clickit Sport
Crash-tested car safety harness
Many car harnesses promise safety; few prove it. The Clickit Sport passed the crash test of the independent Center for Pet Safety and received its top rating of five stars. Three load-bearing anchor points spread the forces across chest, shoulders and the seatbelt path.
Good to know: Depending on the size, the certification applies to specific weight classes. Check the right size for your dog before buying.
West Paw makes chew toys from its own material, which can be ground up and turned into new toys. The Seaflex line also contains plastic that would otherwise end up in the ocean. No latex, phthalates or BPA. If a dog does manage to destroy a Zogoflex toy, the maker replaces it free of charge.
Good to know: Even tough toys should be used under supervision and replaced when pieces come loose.
FluentPet developed the first system of talking buttons for dogs. Each button plays a recorded word, and hexagonal tiles organise the concepts. The system became known through the dog Bunny; today many families use it to practise with their dog in everyday life.
Good to know: The buttons are a tool for patient training, not a translator. How much dogs really express with them is still an open question.
Dogs cannot tell us when they are unwell. New trackers measure more than just location.
Technology · GPS and vital signs
Tractive
GPS tracker with health monitoring, Linz
The tracker from Austria shows location in real time and also monitors activity, sleep, heart rate and breathing rate. New is scratch detection, which can point to skin problems. The app alerts you to changes, and there is a weekly report.
Good to know: The features require a subscription. The readings are indications and do not replace a veterinary examination.
A collar that measures heart and breathing during sleep
The Biotracker (formerly Minitailz) continuously measures heart rate, heart rate variability and resting breathing rate, without shaving or skin contact. According to the maker, it is the first device of its kind to detect signs of atrial fibrillation, even before the dog shows symptoms. Reports can be shared with your vet.
Good to know: The tracker provides a risk signal, not a diagnosis. Any follow-up belongs with your vet.
A product only appears on this page if it clearly answers yes to at least one of these four questions and there are no doubts about animal welfare or safety.
Genuinely new?
A new material, a new method or a new solution, not just a new colour.
Verifiable?
Tests, certificates or reliable sources that we can link to.
Good for the animal?
No products that work with pain, fear or punishment.
Good for the environment?
Fewer resources, a longer life or a real circular economy.
